Someone’s looking thirsty by the pool…
Coca-Cola’s new advertising campaign sees brother pitted against sister to win the attention of their, very frankly, hunky pool boy.
As they race to get outside to quench his thirst (and theirs) with a bottle of Coke, they are greeted by an unlikely champion who’s already got there before them.
It’s a modern and inclusive spin on the old trope of fancying the hot pool boy, and it’s one of four new spots the company will be pushing globally.
The advert has been designed with no dialogue so it can translate easily to other territories, while the casting will be changed for North America-Europe, Africa and Asia.
Last month, the Bank of Australia and New Zealand launched an empowering new advertising campaign urging same-sex couples to hold hands in public.