As we all know, June marks Pride month.
That means LGBT marches, celebrations of love and equality, as well as rainbow flag galore.
To mark this year’s (main) Pride Month, Facebook has launched a brand new reaction emoji to join the six already available: Like Love, Sad, Haha, Wow and Angry.
The new emoji is a simple Rainbow Flag and will let users share the LGBT love.
However, before you can use it, you have to enable it on your account.
To do so, you simply have to go to Facebook’s official LGBTQ page and like it. The new Pride emoji should then appear for use within a few refreshes.
Obviously, it’s a lovely addition for Pride month – and a useful tool for trolling anti-LGBT establishments and public figures – but it comes with one criticism.
Pride Month is all about visibility. The LGBT community still has to fight for equal rights all over the world on a daily basis.
The fact that Facebook will only include the Pride emoji in your reactions if you’ve actively liked their LGBT page kind of defeats the point.
Surely rolling out the Pride flag on everyone’s account would be a much more effective way of increasing the visibility of Pride to its 1.94 billion monthly active users.